The Company
Australian Lifting Centre (ALC) is a family owned Australian Company; Headoffice is located in Sydney NSW and our other branches are located in Brisbane and Perth. ALC has become a renown wholesaler of lifting, load restraint and hardware products. The quality of our product, pricing and customer service is regarded as one of the best in the market place.
Buslness & Customer Relations
ALC is highly committed to its valued distributors and their ongoing needs and special requirements. As a new age wholesaler we are aware of the ever increasing demands of our growing customer base and we are totally focused in ensuring high-grade service at all times.
Quality Assurance & Product liabilty
ALC has implemented very high standards with all its manufacturers. Our company policy embraces Australian Standards and certifying of the entire range of AustLift and LoadMax products prior to any distribution. ALC products are covered within the companies liability insurance with AMP Australia, the insured sum being over $500M.
Product Innovation
ALC strives in setting the standard for innovation, product research & development. We currently have a few patented products and further in pursue of new challenges. Through our wide customer base servicing the Mining, Military, Manufacturing, Agriculture, and Transport industries, we are constantly required to ‘come up with something better’ by customers wanting to do the job easier and quicker. We have developed the ‘Safety Dog” Load Binder for the Transport Industry for a safer and more efficient way of securing a Trucker’s load.
Rigging Equipment
The AUSTLIFT range of rigging and lifting products is proving to be one of the most popular servicing industry throughout Australia. Our wire rope, shackles, turnbuckles, hoists, and fittings meet the most stringent demands. We have a network of specialist dealers situated in all capital and major regional cities and towns across the country. We are proud to offer our tested and approved products manufactured to ISO 9002 Quality Management Standards.
Load Restraint for the Transport Industry
ALC is again a dominant figure in the load restraint equipment market, offering a LoadMax range of products suitable to the arduous conditions experienced by most heavy and medium Transport Companies. Our transport chain and binders meet Australia Standard AS/NZ 4380 2001, as well as our heavy-duty range of webbing lashing systems. We can bring together a package of specific products designed to suit any load application, including, general freight, bottles, car carriers, pipes, timber, rail freight, computers, removals, machinery, etc.
ALC in the Australian Market
As a genuine wholesaler we work closely with our distributor network in developing healthy business relationship enabling each company to prosper in growing towards the future, and continue servicing the Australian industries with integrity, reliability and trustworthy enterprise.
Industry Experience
ALC is committed in having a sales force of trained Sales Engineers with a strong industry background, ensuring creditable dealer support for staff training, product knowledge, dealer presentations and trade exhibitions. Our short history (6yrs) has allowed us to accumulate considerable skills and know-how in servicing industry with intelligent and experienced support. We have a seat on the Australian Standard ME48 for Load Restraint Equipment, representing the Australian Industry Group.
Principles – Leading Technology, Quality Products and Customer Care
ALC envisage maintaining market leadership focus in the industry in partnership with satisfied dealers and their customers. ALC endeavors to continue upholding high business ethics and morals whilst implementing a Quality Assurance management system, OH&S and NATA that will take us well into the 21st Century and beyond.


